Football as a Bond, Deeply Rooted in Brazil | GAC Enters Strategic Cooperation with CR Flamengo
As preparations process for the 2026 FIFA World Cup continue to advance, the passion for football in Brazil, the kingdom of football, has been fully ignited. On March 26th, GAC officially reached a strategic cooperation with CR Flamengo, one of the most influential football clubs in Brazil, in Rio de Janeiro. The two sides held an in-depth meeting and a strategic cooperation information release ceremony.
GAC Officially reached aStrategic Cooperation with CR Flamengo
Founded in 1895 and headquartered in Rio de Janeiro, CR Flamengo is the football club with the largest number of fans in Brazil. According to statistics from multiple authoritative institutions, it has over 40 million loyal fans, accounting for about one-fifth of Brazil's total population. As one of the iconic clubs in Brazilian football, CR Flamengo has won numerous awards in top competitions such as the Brazilian domestic leagues, Copa do Brasil and Copa Libertadores, enjoying an extremely high competitive reputation and commercial value. Its home ground, the Maracanã Stadium, is a world-renowned holy land of football, laying a solid foundation for GAC to carry out brand communication in the Brazilian market. This powerful commercial partnership marks that GAC will seize the historic opportunity of the 2026 FIFA World Cup, take football, a local cultural carrier of Brazil, as a bond, deeply integrate into the local market, and comprehensively enhance the market awareness and brand reputation of the GAC brand in Brazil.
CR Flamengo Players Compete on the Field
GAC's Automotive Strength Recognized by CR Flamengo
Prior to the official meeting between the two parties, a delegation from CR Flamengo first visited the GAC model exhibition area. The GAC team provided professional and detailed model introductions to the visiting guests, fully demonstrating the leading strengths of GAC's products in intelligent technology, driving performance, safety quality and other aspects.
The management of CR Flamengo showed a strong interest in the modern design, exceptional craftsmanship and innovative technological applications of GAC's models. In the vehicle exhibition area, the two sides held preliminary discussions on the integration points of cross-border cooperation between automotive products and football, laying a good foundation for in-depth cooperation in the future.
Senior Executives of CR Flamengo Experience GAC Models Including GS3, GS4 HEV and AION V
Senior Executives Jointly Map Out a Blueprint for Cross-Border Cooperation in the Brazilian Market
The two sides completed the strategic cooperation signing ceremony in a friendly and enthusiastic atmosphere, held in-depth communications and discussions around the core theme of "Cross-Border Integration of Football and Automobiles", and both placed high expectations on this cooperation.
Lv Guojie, Vice President of GAC INTERNATIONAL & President of Americas Regional Center, stated that Brazil is an important market in GAC's globalization strategy, and football is the soul of Brazil. Joining hands with CR Flamengo on the occasion of the 2026 FIFA World Cup is GAC’s sincere commitment to the Brazilian market. GAC will not only bring high-quality automotive products to Brazilian consumers, but also integrate into the local culture with football as a common language, striving to become a trusted choice for Brazilian families' travel.
Zhou Chaoqiang, General Manager of GAC INTERNATIONAL Brazil, said that the cooperation with CR Flamengo is an important milestone in GAC’s localized marketing in Brazil. In the future, GAC will combine the pace of new car launches to plan a series of characteristic activities close to fans and the market together with the club, so that the GAC brand image can reach every corner of the Brazilian market with the popularity of football.
Luiz Eduardo Baptista, Chairman of CR Flamengo, expressed that CR Flamengo is very pleased to welcome GAC as a partner. Through this exchange, the club has deeply felt the hardcore strength of GAC in terms of products and brands. Relying on the global attention of the 2026 FIFA World Cup and CR Flamengo's huge fan base, this cooperation will surely achieve fruitful results and realize a strategic win-win situation.
The Americas Team of GAC Holds an In-Depth Communication Meeting with Senior Executives of CR Flamengo
Football + Automobiles: Multi-Dimensional Integrated Marketing Launches a New Journey of Deep Cultivation in the Brazilian Market
The strategic cooperation between GAC and CR Flamengo is not a simple brand exposure, but a set of in-depth integrated marketing plan running through 2026 and beyond. After the signing, the two sides will carry out a series of diverse joint activities around the pace of GAC's new car launches, covering multiple dimensions such as football-themed automotive experience activities, in-depth player cooperation, comprehensive brand image exposure, and social media linkage.
Group Photo of Senior Executives from GAC and CR Flamengo
Lv Guojie (first from left), Vice President of GAC INTERNATIONAL & President of Americas Regional Center; Zhou Chaoqiang (first from right), General Manager of GAC INTERNATIONAL Brazil; and Luiz Eduardo Baptista (middle), Chairman of the Board of Directors of CR Flamengo
With the official launch of this strategic cooperation, GAC and CR Flamengo have entered a new stage of cooperation. Amid the global craze of the 2026 FIFA World Cup, the two sides will take football as a bond and GAC's high-quality products as the foundation, continuously deepen cross-border integration, jointly bring more surprises and touches to Brazilian fans and automotive consumers, and promote the in-depth cultivation and long-term development of GAC in the Brazilian market.
This partnership with Flamengo is not an isolated marketing initiative, but another important step in GAC's 2026 global sports marketing strategy following its collaboration with Millonarios Fútbol Club in Colombia. Moving forward, GAC will continue to leverage sports as a bond to enhance its global brand influence and achieve steady progress from product exports to localized brand development.